Our Mission

We are on a mission to help aesthetic practices use payment technology to create better outcomes for patients and increase retention for their business

Our Beliefs


We help aesthetic practices achieve greater patient satisfaction by making it easy to help loyal patients get the rewards they deserve. And the credit goes entirely to the practice because everything the patient sees is practice-branded.


Everything we do is designed to be user-friendly, so it’s easy to manage various aspects of patient interactions. By integrating payment with subscriptions and world-class rewards programs, we put the person before the technology to save everyone time and make it easy for patients to get rewarded for loyalty. Seamless. Effortless. Intuitive.


We see a need for creating more than just a better point-of-sale terminal. We know we can help practices achieve big goals and feel empowered to deliver best-in-class customer services experiences that aweand amaze patients and staff.

Our Team

Aubrey Rankin
CEO / Co-Founder

Keen golfer, father and start-up veteran, Aubrey believes in leaders, not managers. Previously he served as the vice president of Asia-Pacific at ZELTIQ Aesthetics where he led one of the most successful turn-around efforts within the medical aesthetics industry. Aubrey was formerly a director at PricewaterhouseCoopers’ mergers and acquisitions advisory group where he assisted multinational clients with M&A and strategic alliance projects. He is active within the Silicon Valley start-up community and currently sits on the board of FriendMedia, Inc. as well as the advisory board of PB&B.

Vojin Kos
CCO / Co-Founder

Vojin is an aesthetics industry expert who thrives on building customer-focused solutions and delivering them to market. Most recently, Vojin was the general manager of Latin America at ZELTIQ Aesthetics. Before ZELTIQ, he worked at Solta Medical as managing director, EMEA, overseeing commercial business strategy and execution for all EMEA markets, and was recognized with a President’s Achievement Award in this role. Vojin has also held roles overseeing global emerging markets and leading capital equipment sales in Canada for which he also received a President’s Achievement Award.

Ben de Waal
Founding CTO

With a wealth of entrepreneurship experience, Ben is the founding chief technology officer at HintMD. Originally from South Africa, Ben is a renaissance man of engineering who enjoys building new things and complex problem solving. He was formerly the director of software engineering for NetApp where he partnered with companies such as Oracle, SAP, Symantec, CommVault and Microsoft to deliver data protection and management capabilities integrations. Ben’s previous roles include founder and CTO of ionGrid and leadership roles at Perceptive Pixel, NVIDIA, Platinum Technology and 5DT.

Danika Harrison

An avid hiker, Danika brings her proven track record for building high-performing marketing teams to HintMD. Previously, she held the role of president and CEO of early-stage start-up, Elira Therapeutics.   Prior to that she served as senior vice president of Global Marketing at ZELTIQ Aesthetics where she was instrumental in establishing the premier CoolSculpting brand. Danika led the creation of industry-leading direct-to-consumer programs and instituted a data-driven approach to executing and measuring the ROI of all marketing efforts. She has also held various leadership roles at TRIA Beauty and Rosetta.

Pete Cousins
VP Sales

With a background in aesthetics as well as software, Pete’s passion is building and leading teams of high-performing sales professionals who deliver multimillion-dollar revenues. Before joining HintMD, Pete was the general manager of Patterson Dental where he drove profitable sales growth and managed operations of a $45M business unit. Previously, he held various sales leadership roles in the software, wellness and aesthetics industries including Solta Medical, Henry Schein, Benco Dental, and American Athletic Club.

Ted Kao
VP Platform Operations

Husband, father and start-up pro, Ted is a cross-functional dynamo with product and customer success.  Prior to HintMD, Ted was the cloud applications practice director at PwC where he was responsible for leading the development of digital consumer engagement solutions for Fortune 500 clients, leveraging the Salesforce.com platform and other cloud and SAAS applications. Before that, Ted built his expertise in cloud-based technologies through numerous leadership roles at Elance, Voltage Security, and iCrowdApps.

Justin Potter
VP Business Operations

Justin is a proud TCU alum and Texas native. Most recently, Justin was the head of executive operations and customer insights at LendUp where he helped launch the socially responsible, Silicon Valley-based startup on a mission to redefine the way underbanked Americans access financial services and improve financial literacy. Justin has also held various leadership roles at Citibank, including senior vice president of digital collections North America and chief of staff of customer engagement where he managed a 400-person group.

Claudia Reyes
VP Marketing

As a lifelong believer in the power to change people’s lives through innovation, Claudia has a proven track record for helping bring disruptive technologies to market. Before joining HintMD, Claudia held the position of executive director of marketing at Allergan where she led a 20-person marketing organization and was instrumental in making the CoolSculpting brand a household name. Claudia holds an MBA from the Haas School of Business at UC Berkeley, and her previous experience includes various management roles at Phonak and LifeScan (a Johnson & Johnson Company.)

Jean Shoemake
VP of Sales Operations & Customer Success

Jean’s passion and commitment to building a dynamic and energetic team that thrives on delivering exceptional customer support is infectious. A proven customer service leader, Jean was previously senior director of commercial operations at ZELTIQ Aesthetics. Her team of Inside Sales professionals in the North American and European markets executed several innovative, customer-focused programs that contributed to the commercial success of CoolSculpting. Prior to ZELTIQ, Jean was an account executive at Jan Marini Skin Research and owner of MadeToOrder.

Jeff Smith
VP Product

Jeff brings a wealth of both product and project management expertise to HintMD. With over 25 years of experience, he is adept at helping tech companies target opportunities, understand customers’ needs and quickly develop products that create successful businesses. Previously, Jeff was product management consultant at modernis_. Prior to that, he held leadership roles in various software companies during critical growth stages, including Microsoft, Optimum Energy, AIM Consulting Group, Amazon, Apple and ClickStream Technologies.

Alvin Huggins
Corporate Controller

An expert in advancing financial performance within businesses, Alvin prides himself on having the ability to increase productivity and enhance internal controls with financial leadership. Prior to HintMD, he was a controller/consultant at ATLAS Lift Tech, where he developed and executed entire accounting operation controls and procedures including financial reporting, payroll processing and staff training. Alvin has also held various financial and accounting leadership roles within multiple industries, including the Golden State Warriors, A Trail of Wheels, CNN, Charlotte Bobcats and the Atlanta Hawks.